At Cray, we measure results on two levels. At the participant level, we can measure individual progress toward objectives, whether that consists of attitude change, acquired knowledge, or specific sales and objectives activities. We then provide participants with frequent feedback on their progress to keep your objectives in sight and focus.

At the corporate level, we measure and evaluate the overall results of the program in meeting corporate goals. That measurement encompasses specific objectives company wide, as well as via area breakdowns.

The variety of data processing and administrative systems available to provide this information include:

	Progress Reports
	Stack Rankings
	Data Collection
	Electronic Data Transfer
	Detail and Summary Reporting
	Geographic or Divisional Comparisons
	Individual Product Comparisons

Cray's Internet development team assists our clients in creating internet/intranet information solutions. In such an extremely dynamic field, Cray provides a programming team whose entire focus is on "working the web". This includes areas from electronic commerce to data base search and retrieval, sales entry to sales analysis, inventory control to work in progress. Cray's staff has expertise in most server technologies including Microsoft, Netscape, IBM, and Oracle.

Today's consumers are less brand loyal, more demanding and better educated. Sales success depends on being able to match the appropriate audience to the right products and services. Cray's Client Information Systems helps businesses understand their most profitable prospects and customers, and supplies the data to maximize those relationships.

Cray helps our clients organize and analyze customer files, identify appropriate strategies and solutions for a specific audience, increase sales opportunities and market penetration, and create a point-of-difference with consumers. Cray then works with our clients to create and operate the appropriate campaigns, such as direct mail.

If your participants can't access information when they need it, it's too late. PERFORMAX™ gives your audience the ability to access the information they need, 24 hours a day, seven days a week. And this information is available in the formats and charting styles that deliver results.

In many performance programs, participants are required to report information. Salespeople must report sales, associates are asked to submit improvement concepts, etc.. This often requires paper forms and faxing, data entry and critical time spent handling this paperwork.

The process often results in accuracy issues. Forms are inadvertently filled out incorrectly and data entry personnel make errors.

PERFORMAX™ solves these issues by supplying on-line entry with error checking, virtually eliminating errors. And the process is so easy for your participants, you get your vital data much faster.

PERFORMAX™ will provide significant benefits for your company. To discover just how it will help you, contact Cray today!