Cray Incentives Division

The goal of Cray is to provide the finest award vehicles in the industry. They must be client focused and in step with the latest retail merchandising trends. When you work with Cray, you can be assured of receiving the very best in awards and service.

Your programs can utilize any of our branded award programs, or we can customize an award vehicle just for you. No matter which approach you take, you can always be assured of:

	An Assigned Account Manager
	More than 90% of Our 1,200 Merchandise Selections are In-Stock, Ensuring Shipment of Most Items Within Three Business Days
	Friendly, Knowledgeable Customer Service To Maintain Momentum and Keep Your Program Participants Satisfied

Research continues to verify that merchandise and travel awards are more powerful motivators than money. Why?

	Merchandise satisfies emotional needs. It addresses the "wants" not the "needs" of life.
	Merchandise and travel are highly promotable. Cash is difficult to promote unless it is awarded in huge sums. Merchandise creates much more motivation for a lower investment.
	Merchandise has memory value and helps to build loyalty. For years, those who receive jewelry and fine merchandise will associate the award with your company. Money can be spent on routine personal expenses like dental bills and beer.
	Jewelry and merchandise can be shown off to family, friends and associates in a socially acceptable manner. People rarely discuss cash rewards.
	When you reward with cash, three things can happen. First, people can sell less and earn the same. Second, people can sell the same and earn more. Third, people can sell more and earn more. Two out of these three options, create expensive failure.

If your participants can't find what they crave in the PERFORMAX™ Awards Collection, you better check to make sure they're still breathing.

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The PERFORMAX™ reward card puts your company in each participant's back pocket or purse. Now as award credits are earned, they are automatically deposited in their PERFORMAX™ Reward Card account. When they want to make a purchase at a participating retailer, they simply use their reward card with your company name prominently displayed.

Is it motivational? You bet.

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It begins with your company's own on-line award mall that delivers more flexibility than a printed catalog ever could.

First, you have complete flexibility over what awards are included in your program. Never worry about a competitor's products appearing in your award selection. And we can instantly add your company's products when applicable.

Second, today's manufacturers change product models often. With PERFORMAX™ your participants are always presented with the newest models and the latest hot items .

Third, ordering has never been so easy and convenient. No longer must forms be filled out and sent, or phone calls made during "normal business hours". Now participants can shop the mall and order awards at any time and instantly see their current award balance.

PERFORMAX™ makes use of a myriad of award techniques. For example, it has brought a whole new sensation to the Spin and Win program. Now, rather than having to utilize the phone or scratch off cards, participants can play these variable ratio games right on their computer screen. Now they don't only hear what's happening, they watch it and see their credits immediately added to their award account. That's instant gratification!

There's alot more to PERFORMAX™ award programs than we can list here. Please contact Cray for access to a complete demonstration of the system.