Cray's research services focus on issues facing clients and providing specific insight for more effective client decisions. We support you through both solid data-gathering that is valid and statistically reliable and thorough analysis and interpretation which creates marketing intelligence for management decision making.

The value we add to our products and services centers on action oriented reports and related counsel. Our written reports are packaged in professional, attractive, and understandable formats. They contain performance findings, implications for consideration, and detailed recommendations.

We offer custom and branded solution-based research products for the business market and related organizational applications. As a full-service research agency, we utilize one or more methods that best accomplish research objectives within defined statistical confidence, time, and budgetary requirements.

Primary methodologies include:

	Quantitative In-Person
	Quantitative Telephone
	Quantitative Mail
	Qualitative Focus Groups
	Mystery Shopping Services
	Customer Satisfaction Indices
	In-Depth One-on-One Interviews
	Observation Research

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When you work with Cray Marketing Research, you are assured of a strategic consulting tool with:

	Methodical and decision-oriented study design
	Well executed and carefully monitored data-gathering
	Thorough analysis and creative interpretation
	Comprehensive client-interactive oral presentations
	In-depth and actionable written reports

Maximizing success in performance programs requires constructive input from your audience. The problem has always been getting the correct input in an actionable format.

Up to now, there has been a good way, and a not so good way to get this feedback. The good way has been to conduct comprehensive audience surveys, resulting in statistically valid data that can be acted on. The not so good way has been to believe that the loud complainers, the squeeky wheels, are expressing universal concerns. Unfortunately, the good way has often been too time consuming and very expensive. The not so good way, yields bad data.

No Longer! Now PERFORMAX™ gives you the ability to run audience surveys whenever you like. These surveys yield statistically viable data, presented to you in a variety of analytical formats. All performed automatically for you, at minimal cost. From the day you begin utilizing PERFORMAX™, you'll be assured of delivering programs that optimize results.

There's alot more research capability provided by PERFORMAX™. Contact Cray and discover just what it can do for you.